Undergraduate Minors

The Sports Media and Promotion minor focuses on the strategic application of strategic communication and journalism principles and techniques to promote sport-related products, events, teams or athletes in a growing industry with increasing demand for sports-specific skills, sports-focused publications, and broadcast networks. With this minor, student will learn to:

1. Analyze how media affects sports, how sports affect media and how they affect cultural and social changes. 
2. Identify how the relationship between athletes, coaches, sports administrators, sports organizations, fans, stakeholders and the media has evolved, especially online.
3. Develop clear, accurate and compelling industry-specific writing skills. 
4. Acquire and practice media and strategic communication skills with a multimedia, entrepreneurial and innovation mindset.
5. Develop career readiness for sports in strategic communication, which include strategizing campaigns and messages for social media and other digital channels and producing creative content.
6. Understand and engage audiences by applying modern research methods, theoretical frameworks, and data analytics to inform and enhance sports strategic communication.

To declare the minor, enroll in Jour 3759: Sports, Media and Information. All enrolled students will be sent information about how to declare the minor. 

View the full Sports, Media and Promotion minor requirements. 

Digital media are a part of and shape our everyday lives. The Digital Media Studies minor helps students understand the continually evolving digital media environment by investigating the role of digital media in society from different perspectives. With this minor, students will better understand how humans interact with technology and how digital technology shapes our social and political lives, and learn to apply this knowledge to professional and personal pursuits. The Digital Media Studies minor complements many majors by illuminating the connections, practices, contexts, and interactions found in the digital world and applying this knowledge to their area of study.

To declare the minor:

• View the full Digital Media Studies minor requirements
• Fill out the online declaration form

Note:
The Digital Media Studies minor is open to Hubbard School majors.

The Media and Information minor explores the innovative sectors that are reshaping 21st Century media—from the news business and strategic use of social media, to the internet and mobile communication. The program helps students develop integrated knowledge and skills needed for successfully managing media and information in business and professional contexts. Students gain the skills to analyze and utilize media storytelling for strategy and purpose in our digital world. Areas of study include: 1) Emerging Media, Technology, and Management, 2) Media and Diversity, 3) Health Communication, 4) Media History, 5) Media Ethics and Law, and 6) Media, Politics, and Psychology.

To declare the minor:

• View the full Media and Information minor requirements
• Fill out the online minor declaration form

Note: 
Hubbard School majors are not eligible to declare the Media and Information Minor.