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M.A. in Mass Communication

The M.A. in Mass Communication is a research-based, academic program designed to prepare students to conduct scholarly research in the field of mass communication. Every year, our graduate students present research at major conferences, have work published in leading journals and books, receive recognition from academic organizations and work for major media organizations.

Program Facts

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Program Facts

Virtual Information Sessions

We will have two virtual information sessions for the Fall 2027 application cycle.

These sessions will be on Wednesday, October 28, 2026 from 7:00 - 8:00 pm and on Thursday, October 29, 2026 from 9:00 - 10:00 am.

To sign up for one of these sessions, please use the following form: Mass Communication M.A./Ph.D. Virtual Information Session Sign-Up

These sessions will be lead by our Director of Graduate Studies, Dr. Matt Carlson. We will also have current students in our graduate programs share their experiences and expertise across different research areas as a part of these sessions.

These sessions will take place via Zoom. The times listed for the sessions are in the Central Time Zone.

You will receive a Zoom Meeting Link and confirmation notification prior to the event. This link will not be sent to you until a week before the event at the earliest.

Please only sign up for one session. The information shared at both sessions will be the same information. We are having multiple sessions to accomodate attendance from different time zones. 

Application Deadlines

Fall 2027 Admissions: We will be accepting applications for Fall 2027 admission to our Mass Communication M.A. and Ph.D. graduate programs beginning in September. We do not have a spring admissions cycle. 

Fall 2027 Admissions Deadline: Our program admissions deadline for the Mass Communication M.A. and Ph.D. graduate programs is December 15, 2026.

If you have additional questions about the application process, please email [email protected].

Diversity, Equity & Inclusion

Our Commitment

The Hubbard School of Journalism and Mass Communication believes that diversity, equity and inclusion should be core institutional values. Within our graduate programs, we strive to create an inclusive environment that is welcoming of students from different racial, class, gender and sexual identity, and national backgrounds as we prepare the next generation of academics and professionals.

This page provides links to the many resources available around the University of Minnesota that support diversity, equity, and inclusion among our community as well as resources directed toward international students. 
 
University Resources 

Community of Scholars Program | The Graduate School

Creating Inclusive Cohorts Training Program | The Graduate School

Diversity Office Summer Institute | The Graduate School
 
Diversity of View & Experience Fellowship (DOVE)

Equal Opportunity & Title IX Office

Gender and Sexuality Center for Queer and Trans Life 

Multicultural Center for Academic Excellence (MCAE)

Office for Equity and Diversity

Student Organizations | The Graduate School

Twin Cities Multicultural Directory | The Graduate School

Support for International Students

Graduate Student Groups for International Students | ISSS

International Student and Scholar Services 

ISSS Support Services Resources Page

International Students - Academic Financial Support | ISSS

Questions? Contact Us

Email: [email protected]

Phone: 612-625-1338

About the Program

The M.A. in Mass Communication is a research-based, academic program designed to prepare students to conduct scholarly research in the field of mass communication. Every year, our graduate students present research at major conferences, have work published in leading journals and books, receive recognition from academic organizations, and work for major media organizations.

While our curriculum's interdisciplinary nature allows you to develop unique research projects tailored to your individual interests, most students center their study within several broad areas:

Advertising • Communication Law and Regulation • Health Communication • History of Mass Communication • International Mass Communication • Journalism Studies • Mass Media Structures, Processes & Effects • Political Communication • Public Relations

 

Advance Research That Shapes the Future of Media

The Mass Communication M.A. and Ph.D. programs train students to become leaders in the social scientific study of mass communication. The M.A. in Mass Communication is a research-based academic program designed to familiarize students to cutting edge research and to prepare them to conduct scholarly research in the field of mass communication. Upon graduation, students are prepared for careers in communication industries and related professions or to continue their education by pursuing a doctoral degree.

 

Your Career Path

Upon graduation, you are prepared to begin a career in communication policy or research, within communication industries, or as an educator at the community college level. You also have the option to fashion a sequence of courses to your M.A. degree to form the initial stages of doctoral study.


Graduate Curriculum and Courses

Graduate courses at the Hubbard School focus on mass communication theory and research. Our courses refine your intellectual skills and prepare you to conduct research, teach mass communication, and/or advance your professional communication career through theoretical study of the field in which you work.

Hubbard’s graduate curriculum is interdisciplinary, allowing you to hone your interests. Many of our students combine their mass communication courses with courses in other fields, such as political science, public health, psychology, sociology, and more.

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Graduate Curriculum and Courses

Academic MA and PhD Courses

JOUR 8001: Studies in Mass Communication I
Introduction to key concepts, theories and methods in the study of mass communication from a social science perspective; survey of research literature utilizing individualistic and structural approaches to mass communication.

JOUR 8002: Studies in Mass Communication II
Literature on the history of the field, cultural and humanistic approaches to its study and legal and ethical issues

JOUR 8003: Digital Media Issues and Theories
Prepares entering graduate students to work in the changing media environment, emphasizing its political, social, economic, legal, ethical and technological implications nationally and globally; students produce scholarly research about changing media.

JOUR 8009: Pro-seminar in Mass Communication
Introduction and socialization into the scholarly discipline of mass communication, mass communication pedagogy, and the pathways to a successful career; developing an action plan for completing graduate school and starting a career in the academy or relevant communication industries; scholarly skills, ethical norms, awareness of funding possibilities, the art of teaching, and academic service.

JOUR 8500: Advanced Methods Special Topics
Advanced topics in mass communication research methods; addresses the theoretical, conceptual, and analytical perspectives associated with advanced methodological approaches to mass communication scholarship, which may include qualitative, quantitative, ethnographic, humanistic, historical, legal, and/or social network approaches; emphasis on application of course materials to developing, analyzing, and describing data as appropriate for mass communication scholarship.  

JOUR 8501: Research Methods in Mass Communication
Epistemological issues and overview of qualitative and quantitative methodological approaches in mass communication research, basic principles and logic of scientific research, relationship between theory and research, concept explication, measurement, instrumentation, and design issues.

JOUR 8502: Advanced Quantitative Methods in Mass Communication Research
Advanced quantitative research principles/techniques applied to mass communication research, including experimental methods, survey methods, among others. 

JOUR 8503: Advanced Qualitative Methods in Mass Communication ResearchThis class examines advanced qualitative research principles/techniques applied to mass communication research, including ethnography, interviews, focus groups, case study, qualitative content analysis, historical research. Students will learn how to develop interesting (and answerable) research questions and various ways to interpret, analyze and report on the data they have gathered. The course is designed for students who want to gain a deeper understanding of qualitative methods.

JOUR 8504: Seminar: Analyzing Media Content
Methods of analyzing media content and the application of those methods to theoretically-driven studies of media content. The course also explores conceptual and methodological issues surrounding analyzing media content in today's contemporary digital media environment, including collecting social media data and computer-aided analyses.

JOUR 8513: Seminar: Ethnographic Methods in Mass Communication Research
Theoretical foundations in anthropology/sociology. Field projects.

JOUR 8514: Seminar: Mass Communication Theory
The process of theory development as it relates to mass communication inquiry.

JOUR 8601: Seminar: Methods in Mass Communication History Research
Critical analysis of research in journalism/communication history. Research designs/methods. Development of a research project.

JOUR 8602: Seminar: History of Mass Communication
Research in history/development of U.S. mass media.

JOUR 8603: Seminar: Theories and Models in Mass Communication History Research
Literature on theory in historical research. Uses of theoretical models in historical explanations. Role of theory in historical research, debate about uses. Specific works in journalism/communication history in context of theoretical models. Development of major paper examining models/theories relevant to student’s project.

JOUR 8611: Journalism Studies Theory and Research
This graduate seminar provides an overview of journalism studies scholarship. As a survey of journalism research, students will be introduced to both classic and cutting-edge journalism research. The course explores multiple epistemic, methodological, and geographic perspectives that approach journalism as a practice, a cultural form, and an institution embedded in political and civic life. 

JOUR 8620: Seminar: Advertising Theory and Research
Advertising as persuasive communication. Current research/theory related to advertising and the consumer decision-making process.

JOUR 8621: Seminar: Public Relations Theory and Research
Study of the theoretical body of knowledge in the public relations field; diverse roles played by public relations in an organization; the current state of public relations research in regard to theory building; how theory informs the professional practice of public relations.

JOUR 8650: Psychology of Media Effects
In-depth study of psychological concepts and theories concerning individual cognitive processing of the content of both traditional and new electronic media. Students will learn how to critically evaluate the latest empirical research concerning how individuals respond to the content of both traditional mass media and the newest electronic digital media.

JOUR 8651: Seminar: Mass Communication, Audiences and Society

JOUR 8661: Seminar: Mediated Political Communication in the Digital Age
This seminar is a graduate- level overview of mediated political communication in the digital age. Specifically, it considers how news, advertising and entertainment media shape political perceptions, motivate voters and influence policy decisions. It introduces doctoral students to a wide range of theories and approaches, from such classic communication concepts as agenda- setting, priming, and framing, to the emerging debates concerning the impact of networked communications, micro-targeting and mobile technology.

JOUR 8673: Seminar: Media Management
Management issues in media organizations. Relation to dynamics of organization structure, employees, markets, and economics/ finances.

JOUR 8675: Seminar: Issues in Information Access and Communication
Societal, industrial, technological, and policy aspects/developments that affect information access, particularly through mass media.

JOUR 8678: Seminar: Constitutional Law – Theories of Freedom of Expression
Problems of constitutional/tort law affecting the press. Underlying theories.

JOUR 8679: Seminar: Research Methods in Media Ethics and Law
Research at the intersection of First Amendment and media ethics.

JOUR 8681: Seminar: Media and Globalization
Main problems/currents. Concepts, research, and policy relevant to global development. Issues of freedom/constraint, media technology, and the role of journalism in world affairs.

JOUR 8720: Health Communication Theory and Research
Theories, methods, and research that characterize the field of health communication; mass media influence on health, including the use of mass media to promote health behaviors; theoretical frameworks that inform health communication scholarship, as well as methodological approaches to studying health communication issues. 

JOUR 8721: Seminar: Communication Agencies as Social Institutions
Influences/effects of mass communication, internal dynamics of media organizations, and criticism/modes of reform. Theoretical frameworks for analysis. 

JOUR 8801: Seminar: Comparative Research in Mass Communication, a Cross-National Approach
Comparative research designs/strategies. Analysis of production, presentation, transmission, and consumption of mass media products/services (particularly news, entertainment, and information) across national borders. Theoretical concerns, empirical problems, and policy. Ethical issues involving research on form/content of mass communication within/between countries. 

JOUR 8990: Special Problems in Mass Communication
Topics specified in Class Schedule.

4xxx - 5xxx Level Courses

JOUR 4501: Communication and Public Opinion
Theories of communication, persuasion, and attitude change. Functions of interpersonal/mediated communication in diffusion of information and in opinion formation.

JOUR 4552: Law of Internet Communications
Whether/how/which traditional media laws/regulations apply to the Internet. Developing law of communication on Internet and global/ethical issues.

JOUR 4601W: History of Journalism
Development of American media, from beginnings in Europe to present day. Rise of film/radio/television/Internet. Relation of communications development to political, economic and social trends.

JOUR 4205W: Literary Aspects of Journalism
Literary aspects of journalism as exemplified in and influenced by works of American/British writers, past/present. Lectures, discussions, weekly papers, and critiques.

JOUR 4725: Management of Media Organizations
Introduction to concepts/principles of media management. Strategic planning, leadership, organizational strategies, and ethical/legal issues. Working in teams. Balance sheets, income statements. Motivating/promoting people.

JOUR 5541: Mass Communication and Public Health
Intersection of mass media, public health, and behavior. Role of theory in understanding intended and unintended campaign effects, the state of health journalism, and decisions that inform media-based interventions.

JOUR 5777: Contemporary Problems in Freedom of Speech and Press
Legal/constitutional derivation of freedom of press/speech. Emphasizes case law, statutes, and judicial theories. Leading cases in privacy torts, prior restraints, and news gathering/dissemination. Access to courts/government, including via the Internet. Legal-research techniques.

JOUR 5991: Special Topics in Mass Communication: Context
Topics specified in Class Schedule.

MA Degree Requirements

You must complete a minimum of 25 graduate credits, 10 thesis credits, and a thesis as outlined in the curriculum and courses for the program. All course work must be taken on an A-F grading basis.

  1. Required Mass Communication Core (7 credits)
    1. JOUR 8001: Studies and Theories of Mass Communication (3 cr)
    2. One more theory course inside the HSJMC (e.g. JOUR 8514) (3 cr)
    3. JOUR 8009: Pro-seminar in Mass Communication (1 cr)
  2. Required Methodology Core (6 credits)
    1. One additional method course inside or outside of the HSJMC (3 cr)
  3. An additional 12 credits of course work. Minimum 6 credits of these additional credits must come from HSJMC.
  4. Minimum 6 credits of minor or supporting program courses are also required as part of the total required 25 course credits. This can be achieved by any combination of theory, method, and topic seminar courses taken outside the HSJMC.
  5. Master's thesis credits (10 credits
  6. Approved thesis
  7. Final oral examination

PhD Degree Requirements

All PhD students must complete a minimum of 46 graduate credits, 24 thesis credits, and a dissertation. All course work must be taken on an A-F grading basis.

All PhD students must complete a minimum of 46 graduate credits, 24 thesis credits, and a dissertation. All course work must be taken on an A-F grading basis.

The following requirements must be fulfilled to complete the Ph.D. program in mass communication:

  1. Required Mass Communication Core (7 credits)
    • JOUR 8001: Studies and Theories of Mass Communication (3 cr)
    • One more theory course inside the HSJMC(e.g., JOUR 8514) (3 cr)
    • JOUR 8009: Pro-seminar in Mass Communication (1 cr)
  2. Required Methodology Core (9 credits)
    • JOUR 8501: Research Methods in Mass Commucation (3 cr)
    • One additional method course inside of the HSJMC (3 cr)
    • One additional method course inside or outside of the HSJMC (3 cr)
  3. Additional academic requirements:
    • 30 additional credits of coursework. 
    • 18 of the additional credits must come from HSJMC courses
    • 12 of the additional credits must come from courses outside of HSJMC. This can be achieved by any combination of theory, method and topic seminar courses taken outside the HSJMC. Students are encouraged to explore freestanding graduate minors or graduate minors related to another major.
  4. Doctoral thesis credits (24 credits)
  5. Preliminary written examination
  6. Preliminary oral examination
  7. Approved dissertation
  8. Final oral examination

Master's Thesis

All M.A. candidates complete a master’s thesis at the end of the program. The thesis is a piece of independent and original scholarship that demonstrates your ability to conduct mass communication research. M.A. candidates work closely with their faculty advisors during the formative stages of writing their theses. Once students complete their thesis, they meet with their thesis committees for a final oral examination. 

Past Dissertations and Theses

 

Hubbard students and alumni regularly publish cutting-edge research in top journals. Dive deeper into our students' work:

Published Graduate Student Research

Graduate Student Groups

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How to Apply to the M.A. or Ph.D. in Mass Communication

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How to Apply to the M.A. or Ph.D. in Mass Communication

Questions

These instructions are for those wishing to apply to the M.A. or Ph.D. in Mass Communication. If you have questions, please contact graduate student services at [email protected]

Mass Communication Graduate Program Virtual Information Sessions

We will be hosting two virtual information sessions for the Fall 2027 application cycle. These sessions will be on Wednesday, October 28, 2026 from 7:00-8:00 pm CDT and Thursday, October 29, 2026 from 9:00-10:00 am CDT.

Please sign up to attend one of these sessions using the following form: Mass Communication Program Virtual Information Session Sign-Up

These sessions will be lead by our Director of Graduate Studies, Dr. Matt Carlson. We will also have current students in our graduate programs share their experiences and expertise across different research areas as a part of these sessions.

These sessions will take place via Zoom. The times listed for the sessions are in the Central Time Zone.

You will receive a Zoom Meeting Link and confirmation notification prior to the event. This link will not be sent to you until a week before the event at the earliest.

Please only sign up for one session. The information shared at both sessions will be the same information. We are having multiple sessions to accomodate attendance from different time zones. 

In the meantime, if you are interested in learning more about our program now, please consult our website. The most common questions that students ask are addressed on our website. 

If you cannot find the information that you are looking for there, you can contact our Assistant Director for Graduate and Professional Programs, Amy L. Bolis, at [email protected] or our Director of Graduate Studies, Dr. Emily Vraga, at [email protected]

Application Deadlines

Fall 2027 Admissions: We will begin accepting applications for Fall 2027 admission to our Mass Communication M.A. and Ph.D. graduate programs in September.

Fall 2027 Admissions Deadline: Our program admissions deadline for the Mass Communication M.A. and Ph.D. graduate programs is December 15, 2026.

If you have additional questions about the application process, please email [email protected].

Fall 2027 Admissions Requirements

 

All applicants to the Hubbard School of Journalism and Mass Communication's academic graduate program must upload all materials to the Graduate School Online Application. To get started, visit the graduate admission site.

Applications to the HSJMC are accepted for fall semester admission only.

We will not be requiring or accepting GRE scores. Please do not include them in your admissions materials. 

Your application and all supporting materials must be uploaded to the application website by 11:59 p.m. on the application deadline date. Applications submitted after the deadline date will not be reviewed and the application fee will not be refunded. Please read and follow the application instructions carefully. Applications will be processed only when they are complete. All materials are uploaded online. Do not send application materials to the HSJMC; doing so may result in late or incomplete applications will not be reviewed.

How to Apply

1. Graduate school online application and fee

Submit the graduate school online application and fee. Select "Mass Communication MA" or "Mass Communication PhD" from the drop down menu. Do not choose "Communication Studies."

View Application

2. Transcripts

Unofficial transcripts or academic records from all undergraduate and graduate institutions attended should be uploaded directly to the online application (in the "Academic History" section). International students should also upload an English translation if the transcript is not in English. Please do not mail paper copies of your transcripts; there is no need for official transcripts or academic records for initial review.

3. Test of English as a Foreign Language (TOEFL) scores

The TOEFL score is required for international applicants whose native language is not English and who have not completed 24 quarter or 16 semester credits in residence as a full-time student at a recognized institution of higher learning in the United States. The minimum TOEFL score for admission to the HSJMC is 79. Our institution code is 6874. You must also self-report your TOEFL (or IELTS) scores. Enter in the "Test Scores" section in the Graduate School Online Application.

The Graduate School's guide on accepted scores and/or education requirements can be found here: Graduate School English Language Proficiency Guide

4. Statement of Purpose

Upload your statement of purpose to the “Statement of Purpose” section in the Graduate School Online Application. Before submitting your Statement of Purpose, please review our Best Practices for Writing a Statement of PurposeInstructions: This should be a 2-3 page statement and should explicitly address the following two questions: (1) What are your specific academic and research interests and career goals, and how have your lived experiences shaped these interests and aims? 2) How do you see our program helping you achieve these goals, and which current graduate faculty members are a good fit for your intended program of study? 

5. DOVE Statement

Diversity of views and experiences is fundamental to the University’s mission, and the University’s faculty, staff, and students share responsibility for the collective achievement of this goal. This statement is optional. If you choose to submit a DOVE statement, this document should be 1-2 pages double spaced. Please respond to the following prompt in your statement. DOVE Statement Prompt: Please describe the distinctive perspectives or life experiences, such as successfully overcoming obstacles or hardships, that you would bring to your graduate program. Describe how these perspectives or life experiences could contribute to the education and enhanced perspective of fellow students at the University of Minnesota.

6. Resume or Curriculum Vitae

Upload your resume/CV to the “Resume/CV” section in the Graduate School Online Application. This should be an academic resume/CV. Be sure to list research experiences first and relevant professional / teaching / services experiences later.

7. Samples of Work

MA Applicants: MA applicants should submit one or two papers written for courses, or their master's thesis, if available. A minimum total sample of 8 pages double-spaced (4 pages single-spaced). For example, your sample can be a combination of a course essay and professional / journalistic writing. 

PhD Applicants: PhD applicants must submit a copy of their master's thesis or equivalent research papers at the graduate level. The recommended length of your sample is 25-30 pages double-spaced.

All submitted academic work must be solo-authored and written in English. If your sample has been translated, please explain how the translation occured. Please also explain what each writing sample was written for. Creative work or professional clips should not be sent as a part of your writing sample. Your sample of work should demonstrate your ability to do independent research. Our preferred formatting requirement for the writing samples is double-spaced using 12 point font.

Upload samples of work to the “Writing Samples” section in the Graduate School Online Application as one file.

8. Recommendation Letters

Three letters of recommendation from persons well-acquainted with your academic work are required. At least one of these letters should be from an undergraduate advisor, major professor, or department chair who appraises the applicant's capabilities for graduate work. For PhD applicants, one of the three letters should be from the major advisor at the graduate level. For instructions on uploading these letters, click on the “Recommendations” link in the Graduate School Online Application. Your recommenders will upload the letters themselves. 

Application Review Process

The review process for all complete MA and PhD applications begins soon after the HSJMC deadline, making it imperative that application materials arrive on time. Every effort is made to notify applicants of admission decisions by early spring.

Admission to the MA and PhD programs can be competitive. The average grade-point average of those admitted in recent years is 3.50 for MA students and 3.75 for PhD students. 

Readmission

If your active student status has lapsed and you wish to resume graduate work in Strategic Communication or Mass Communication, you must seek readmission to the HSJMC graduate program. If the HSJMC graduate faculty and the College of Liberal Arts approve your readmission application, you will be reinstated to continue working toward a MA or PhD degree in Strategic Communication or Mass Communication.

There is no set deadline for applications for readmission and all readmission applications will be reviewed by the HSJMC Graduate Affairs Committee on a rolling basis. Incomplete applications will not be reviewed. Readmission is not guaranteed, and all students readmitted to the program must comply with the current University of Minnesota, CLA, and HSJMC Graduate Program Policies, and satisfy all conditions to the readmission (e.g., additional course work or any specific degree completion requirements) imposed by the advisor and Director of Graduate Studies within the allowed time period. All prior course work will be reviewed by the advisor and Director of Graduate Studies to determine how many and what specific courses need to be retaken and completed after readmission.

Submit the following information to the Graduate Student Services Office in 110 Murphy Hall.

Hubbard School Readmission Application Requirements

  1. Express Readmit application
  2. Resume or curriculum vitae
  3. Transcripts from each institution attended at the undergraduate and graduate levels
  4. Letter of support by your former advisor or any graduate faculty member in HSJMC who will serve as your advisor if you are readmitted
  5. Personal statement including the following information:
  • Reasons for the lapse and justification for readmission
  • Advisor and possible committee members for your MA or PhD thesis
  • Concrete plan for degree completion with timeline and expected graduation date