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The Strategic Communication Hub

Artificial intelligence, data and emerging technologies are transforming how organizations communicate, build trust and create meaningful experiences. The Strategic Communication Hub brings together students, faculty and industry to prepare leaders for what's next through research, innovation and real-world collaboration.

Explore how we're shaping the future of strategic communication.

The Strategic Communication Hub

Professional Center

Questions? Contact Us

Email: [email protected]

Phone: 612-625-1338

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We call it "the Hub"

Formed in 2025, the Strategic Communication Hub brings together everything we do at the Hubbard School in advertising and public relations under one roof. It is designed to connect our students, faculty and industry in more intentional ways through applied learning, research and a direct engagement with the Twin Cities professional communication community. 

The Hub is about preparing students to navigate and shape a changing communication landscape being rapidly transformed by AI and Big Data, while making the Hubbard School a more visible and valuable partner to the field and to the Twin Cities community.

Our Vision

We advance our mission across three core practices:

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Leadership

Strategic Communication faculty and staff bring years of real-world experience and research expertise to the curriculum, as well as bridging the gap between the professional and academic communities in addressing the problems of today with the solutions of tomorrow.

Research and Initiatives

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Building Strategic Credibility Early in Your Communication Career

Building Strategic Credibility Early in Your Communication Career

Message Architecture as Organizational Strategy: Building a Storytelling Framework for Businesses

Message Architecture as Organizational Strategy: Building a Storytelling Framework for Businesses

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How Narrative Intelligence Helps Businesses Build Trust

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Effective Investor and Stakeholder Communication: The Strategic Angle

Scenario Planning in Strategic Communication: Why It Matters and How to Build Practical Skills

Scenario Planning in Strategic Communication: Why It Matters and How to Build Practical Skills

Strategic Communication in Search, Discovery, and Recommendation Systems

Strategic Communication in Search, Discovery, and Recommendation Systems

What It Means to Design Communication for Zero-Click and AI-Mediated Experiences

What It Means to Design Communication for Zero-Click and AI-Mediated Experiences

Moving Beyond Demographics: How Psychographic Insights Support Audience Segmentation in Communication

Moving Beyond Demographics: How Psychographic Insights Support Audience Segmentation in Communication

Values-to-Voice Alignment: Ensuring Culture Shows Up in Messaging

Values-to-Voice Alignment: Ensuring Culture Shows Up in Messaging

Why Strategic Communicators Are Less Vulnerable to Automation and Outsourcing

Why Strategic Communicators Are Less Vulnerable to Automation and Outsourcing

Why Strategic Communication Is Becoming a Core Business Discipline

Why Strategic Communication Is Becoming a Core Business Discipline

What Employers Mean When They Ask for “Strategic” Communication Experience

What Employers Mean When They Ask for “Strategic” Communication Experience

Measurement Matters: Using KPIs and Dashboards to Evaluate Campaign Success

Measurement Matters: Using KPIs and Dashboards to Evaluate Campaign Success

Presentation Mastery: Developing Board-Room-Ready Decks and Pitches

Presentation Mastery: Developing Boardroom-Ready Decks and Pitches

Advertising vs. Communication Why Choose a Master’s in Strategic Communication

Advertising vs. Communication: Why Choose a Master’s in Strategic Communication?

The Power of Strategic Communication Frameworks

The Power of Strategic Communication Frameworks: Tools for Planning and Executing Effective Campaigns

ESG Storytelling Aligning Corporate Action With Narrative

ESG Storytelling: Aligning Corporate Action With Narrative

Measuring Communication Success Metrics Every Strategist Should Know

Measuring Communication Success: Metrics Every Strategist Should Know

Smiling man in office under logo "Office Hours with Colin Agur"

Office Hours: Colin Agur

Ashaar Ali, Backpack
High-Impact Sports and Entertainment Marketing Jobs for Strategic Communicators

High-Impact Sports and Entertainment Marketing Jobs for Strategic Communicators

Landing Director-Level Roles Moving From Tactical to Strategic Leadership

Landing Director-Level Roles: Moving From Tactical to Strategic Leadership

No Commute, No Compromise The New Standard for Graduate Education

No Commute, No Compromise: The New Standard for Graduate Education

The Remarkable Power of a Cohort in Grad School

The Remarkable Power of a Cohort in Grad School

Leading Through Change How a Master’s in Strategic Communications Gives You an Edge in the Age of AI

Leading Through Change: How a Master’s in Strategic Communications Gives You an Edge in the Age of AI

Leading Through Change How a Master’s in Strategic Communications Gives You an Edge in the Age of AI

Leading Through Change

Master’s in Strategic Communication Blog
Connections between people, groups and teams.

Leading Change Initiatives: Internal Communication Tactics You’ll Learn in Year Two

Master's of Strategic Communication Blog
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Adaptive Leadership: Applying Agile Methodologies to Communication Planning

Master's of Strategic Communication Blog
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Applying Leadership Models to Conflict Resolution and Negotiation: Advice for Strategic Communication Professionals

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Ethical AI in Strategic Communication: Navigating Trust and Transparency in a Data-Driven World

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Future Trends in Strategic Communication: What to Expect in the Next Decade

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The Science Behind Persuasion: How Strategic Communication Shapes Public Opinion

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Strategic Opportunities in Internal Communications and Corporate Culture

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The Role of a Brand Strategist: Is This the Career for You?

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From Graduate to Director: Career Paths in Corporate Communication

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Working in Crisis Communication: How to Prepare with a Master’s Degree in Strategic Communication

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Working as a Communications Consultant: Responsibilities, Education, and More

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Careers in Digital Content Strategy for Strategic Communication Graduates

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Exploring Careers in Nonprofit Strategic Communication

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Strategic Communication in the Healthcare Industry

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What Is a Strategic Communication Degree?

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What Will You Study in Strategic Communications?

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Why Strategic Communication Is Essential in Today’s Job Market

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How a Master's in Strategic Communication Can Prepare You to Climb the Corporate Ladder

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How a Master’s in Strategic Communication Opens Doors in Public Relations

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How the Professional Strategic Communication Master's Prepares You for Leadership

Strategic planning, plan to overcome difficulty or obstacle to reach goal or target.

10 Benefits of Earning a Strategic Communication Master's Degree

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What Can You Do with a Graduate Strategic Communication Degree?

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Skills You’ll Learn in a Master's in Strategic Communication

Reach Out

Want to partner with the Hub on an event, a new initiative or some innovative research? Reach out! 

Erich Sommerfeldt, Ph.D, Director

   [email protected]

Scott Meyer, Outreach Coordinator 

  [email protected]