Faculty Research and Publications

Broadening the Horizons of Advertising Research

Haseon Park

Reimagining Public Relations Through Networks

Adam Saffer

Effects of a News Literacy Video on News Literacy Perceptions and Misinformation Evaluation

Emily Vraga

Skepticism and Sentiment Analysis to Understand Consumer Perception of Virtual Influencers in…

Jisu Huh

Health Journalists’ Views of Their Work amid a Pandemic and U.S. Partisan Political Conflict

María Elizabeth Len-Ríos

Centering historically minoritized populations to design effective messages about an evidence-based…

Rebekah Nagler

Strategic Subjectivity Shapes User Engagement

Emily Vraga

Automated object detection in mobile eye-tracking research

Claire M. Segijn

Young adults’ acceptance of data-driven personalized advertising: Privacy and Trust Equilibrium (…

Jisu Huh

Bot Versus Humans: Who Can Challenge Corporate Hypocrisy on Social Media?

Emily Vraga

Conversation-Related Advertising and Electronic Eavesdropping

Claire M. Segijn

User-Centric Behavioral Tracking

Alvin Zhou